Bristol
sector:
Construction
date:
August 11, 2025
Services:
Marketing
timescale:
3 months
Overview
Crosol Builders is a residential construction firm serving Bristol, Bath, and the wider South West region. Specialising in home extensions, renovations, and general building work, they relied heavily on referrals and word-of-mouth, which led to slow, unpredictable growth. With limited online visibility and increasing competition, they needed a reliable way to reach homeowners actively searching for building services. Their goal was simple: improve visibility, generate consistent enquiries, and establish a predictable pipeline of new projects across the South West.
Solution
To support Crosol Builders’ growth ambitions, we implemented a combined PPC and AI-driven lead acquisition system.
We began by launching targeted Google Ads campaigns focused on high-intent searches for extensions, renovations, and general building services. The ads were supported by conversion-focused landing pages, ensuring homeowners could clearly understand the offering and enquire with confidence. Continuous optimisation of keywords, bidding strategies, and ad messaging allowed the campaigns to steadily improve in efficiency and deliver higher-quality leads at lower costs.
In addition to PPC, we introduced an AI automation tool designed to identify new opportunities across the region. The system monitored local online platforms where homeowners post requests for building work and sent real-time alerts directly to Crosol Builders. This allowed them to respond immediately — often before competitors — securing more opportunities simply by reaching potential customers first.
This blended strategy of proactive AI-powered opportunity detection and high-visibility PPC advertising provided Crosol Builders with a powerful and scalable acquisition engine.
Results
Over a three-month period, Crosol Builders generated 36 qualified enquiries from homeowners seeking building and renovation services across the South West. With a total PPC investment of £956, the campaign achieved an average cost per lead of £22.23, outperforming typical industry benchmarks of £35–£90 for general builders.
The combination of PPC visibility and AI-driven lead monitoring gave Crosol Builders a consistent and predictable pipeline of new project opportunities. This approach not only helped them grow beyond referrals but also positioned them strongly within their local markets, enabling sustainable long-term expansion.
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