Coventry
sector:
Roofing
date:
July 27, 2025
Services:
Marketing
timescale:
3 months
Overview
Pro Roof is a residential roofing company offering emergency repairs, maintenance, and full roofing services across their local area. Historically, most of their work came through word of mouth, leading to unpredictable demand and difficulties scaling. With a desire to grow beyond referrals and establish a more reliable pipeline of roofing enquiries, they needed a fast, measurable marketing approach that could generate demand and increase visibility in highly competitive local markets.
Solution
To support rapid and sustainable growth, we implemented a PPC-led strategy supported by local and Google Business Profile optimisation. We began by building targeted Google Ads campaigns around high-intent roofing keywords, including emergency callouts, leak repair, roof replacements, and general roofing services. This enabled Pro Roof to appear in front of homeowners searching for immediate help, where speed and visibility directly impact conversions.
Alongside PPC, we carried out essential local SEO enhancements to improve map pack performance — updating citations, refining service categories, and strengthening relevance signals across their Google Business Profile. This ensured the brand was visible both in paid results and key local search positions, increasing overall reach and enquiry volume.
Throughout the campaign, we continuously refined bidding strategies, tested new keyword groups, and optimised landing page messaging to improve lead quality while reducing cost per click. This combination of targeted PPC and local SEO provided the client with a strong competitive advantage and a reliable flow of inbound enquiries.
Results
Over a three-month campaign period, Pro Roof generated 36 qualified enquiries across emergency repairs, leak fixes, and general roofing services. With a total ad spend of £858, the average cost per lead reached £23.83, placing the campaign well below typical roofing industry benchmarks, which often range from £35 to £120 per enquiry.
This consistent flow of high-intent enquiries allowed Pro Roof to grow beyond referrals and secure a steady pipeline of new jobs. The campaign delivered not only cost-efficient results, but also improved visibility across Google Search and Google Maps — supporting both immediate and long-term business growth.
Want These Results or Pay No Fee?
Secure your place in our results-guaranteed campaign. Spaces are capped to ensure guaranteed performance. Early applicants receive priority evaluation.
