Liverpool

sector:

Construction

date:

November 12, 2024

Services:

Marketing

timescale:

4 months

Liverpool Builders is a residential construction firm operating across Liverpool and the surrounding areas. With low inbound enquiries and no reliable marketing system in place, they were looking to scale quickly and secure a consistent flow of high-quality residential projects. Operating in a highly competitive market, they needed a strategy that could generate immediate demand while maintaining efficiency in spend and lead quality.

To help them expand at pace, we implemented a targeted PPC strategy focused on capturing homeowners actively searching for trusted local builders. We developed conversion-led landing pages built around their core services, ensuring potential clients could easily understand their offering and enquire with confidence.

We launched Google Ads campaigns targeting high-intent keywords across residential extensions, renovations, general building work, and property improvements. The campaigns were structured to reach homeowners across Liverpool, Bootle, Wirral, St Helens, and surrounding areas, maximising visibility within their key service radius.

Throughout the campaign, we continually refined targeting, adjusted bidding strategies, and tested new keyword variations to lower costs and increase conversions. This ensured the client remained competitive while steadily improving cost efficiency week by week.

Across a focused four-month campaign, Liverpool Builders generated 60 qualified enquiries from homeowners across Liverpool and the surrounding areas. With a total ad spend of £1,419, the average cost per lead came in at just £23.51 — significantly below typical industry benchmarks for residential construction firms. This steady stream of high-intent enquiries provided Liverpool Builders with a reliable pipeline of new residential projects, enabling them to scale quickly and strengthen their presence in a highly competitive local market.

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